Remember the days of walking through the door after a long day on the tools with two bottles of Jacobs creek wine for only $15.99. Thinking Honey, I’ve absolutely robbed the bottle’o for all their fortunes. Well I personally don’t remember this because I’m 22 and didn’t drink in the early 1990’s but I’m sure …
Continue reading “Impact of internet on marketing mix of the wine industry”
Remember those nights, where you’ve used up all your fuel tickets tearing the dance floor up in Mooseheads only for the dirty lights to come on at 5’clock. You swing past the kebab shop and jump in the first cab possible. As soon as you get in to your cab the driver demands $50 cash …
Back in my day, you bought your idols footy card and you tuned in each week to watch them gather 40 touches and kick 3 goals. Today, you follow them on Instagram, you read all their tweets and immerse yourself in their everyday life. Alalwan et al (2017) in Chaffey and Ellis-Chadwick stated “our fascination …
You are driving past your local KFC, you see the bright red light with the almighty Colonel Sanders staring you in the eyes and you just can’t pass up the mouth watering Zinger stacker. You park your car, you walk up to the counter and order said Zinger stacker by the Colonels accommodating staff. The …
Ever wondered if your phone was listening to your conversations? When you are talking to your mum about your favourite brand of washing detergent and next minute your social media is advertising multiple oppositions brands even though you are a proud Omo user. Well I personally don’t talk about that topic with my mother, but …
You wake up on a cold frosty morning in Canberra and you scroll through your Instagram and see a sponsored post by Nike. That is digital marketing! You receive an email from your favourite wine cellar. That is digital marketing! You search up aloe vera brands because your pale and prone to getting burnt and …
The Weekly Digital Dish